Published by DAN MCCARTHY Posted April 22, 2015 Filed Under: LIFESTYLE

Whenever Robyn Exton attempted to produce HER, a social platform and dating app built by females for homosexual and bi-curious ladies, she knew that almost all (or even all) regarding the present internet dating sites in presence for either straight or homosexual individuals were mainly made with males in mind.

HER creator and CEO Robyn Exton. Image via Twitter.

“ we was thinking it absolutely was ridicous no one had yet developed a dating application that has been created by and especially for homosexual or bi-curious ladies,” she says. “That’s how all of it sorts of started.”

HER phrendly ended up being initially launched as a play that is pure dating app two years back underneath the neogism “Dattch.” Exton noticed about 30 % of users had been already in a relationship, but nevertheless wished to be held through to the thing that was occurring inside their particular scenes. Therefore after tweaks and re-branding (Exton’s back ground is in brand consting), and launches into the UK, Los Angeles, san francisco bay area, and nyc, HER formally established in Boston this weekend that is past. In accordance with Exton the Hub had been a rational option, as Boston had been one of many top towns regarly needed.

“Our girls don’t hook up for average of 10 times, therefore there’s a considerably longer time when they have to be chatting every single other,” she states. “once you simply have actually a photo of the face you’ve got absolutely nothing to speak about, so our pages utilize content and local activities to assist girls satisfy one another and talk.”

Exton adds with a laugh: “It’s got all of the lesbians, and exactly what links the lesbian community online.”

When users install the software, pages are presented one at any given time. But rather of simply a profile image and a swipe-left or interface that is swipe-right the pages integrate Instagram and Pinterest sensibilities, with mtiple photos, personal explanations, and community social activities “pinned” to a profile. When users “like” each other, communications could be delivered, and dialogues can start. Furthermore, the website that is main a web log having a spread of lesbian lifestyle content that is a combination of geo-specific topical articles and much more general filler (ie: “Lesbians and their animals”).

In towns where HER is real time and boasting a working community of users (she remains mum on user figures), Exton states the reaction happens to be exceedingly good through the LGBTQ community.

“I adore that girls show up and say, if I was gay or straight‘ I had no idea. We had been simply interested. And today I’ve met a girl who I’m dating, and we nevertheless don’t determine if I’m homosexual or straight but at the least there’s community where i could do this and get me,’” she says. “Then we’ve had individuals engaged and getting married … showing tattoos they got, or even the cat they met up.”

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